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The logo of The CMR Agency consists of two magnets facing each other. These magnets are called “R-buttons”. The “R” stands for relationship. The one of the consumer is on the left and the one of the organisation is on the right.  The two R’s stand for a balanced relationship in which each’s terms of engagement are taken into account. The organisation expresses: “We do not simply collect, we connect”. The consumer expresses: “This is my intent and I appreciate you want to listen to it.”